Stagwell Group acquires SKDK

Mark Penn’s investment fund, backed by ex-Microsoft CEO Steve Ballmer, makes US public affairs firm its first purchase

Investment firm the Stagwell Group, set up in June by PR and public affairs veteran Mark Penn, has acquired SKDKnickerbocker in its first purchase.

Founded in 1968 by Bob Squier, SKDK has offices across the US in Washington DC, New York City, Los Angeles and Albany.

The PR agency, specialising in public affairs and political consulting, will continue to run as a standalone firm with the same management and executive.

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