Press

PRESS RELEASE: STAGWELL MEDIA ACQUIRES LEADING HEALTHCARE AND CONSUMER AGENCY SCOUT

The Stagwell Group: April 28, 2017
STAGWELL MEDIA ACQUIRES LEADING HEALTHCARE AND CONSUMER AGENCY SCOUT Continues to build a diverse portfolio of leading agencies   WASHINGTON, April 27, 2017. The Stagwell Group (http://www.stagwellgroup.com/) today announced its fund, Stagwell Media LLC has acquired SCOUT (http://findscout.com), a full-service marketing communications firm focused on healthcare and consumer marketing.   SCOUT is a leader in the specialty pharmaceutical and rare disease space, as well a driving force in consumer marketing.…

Mark Penn’s Stagwell Buys Healthcare Agency

Wall Street Journal: April 28, 2017
Mark Penn’s Stagwell Buys Healthcare Agency Stagwell Group snaps up ad agency Scout, as the holding company continues to diversify its offering   Suzanne Vranica April 28, 2017 1:22 p.m. ET   Stagwell Group, a holding company started by former WPP and Microsoft executive Mark Penn, has acquired Scout, a full services agency that specializes in healthcare marketing. Based in Atlanta, Scout has 140 employees and offices in cities such…

Mark Penn’s Republican Investment

Axios: March 16, 2017
Stagwell Media LLC, the private-equity fund formed by Mark Penn, today will announce a minority stake in Targeted Victory, the Alexandria-based GOP digital agency headed by CEO Zac Moffatt. Targeted Victory leads digital marketing and fundraising programs for Speaker Ryan and the NRSC, and served the presidential campaigns of Mitt Romney, Ted Cruz, Scott Walker and Rick Perry. Stagwell's stable: Targeted Victory gives Penn a right-side counterpart to SKDKnickerbocker, founded…

Meet Wolfgang, The Agency Aiming to Bridge the Divide Between Creative and Consulting

Fast Company: March 27, 2017
BY JEFF BEER 03.27.17 | 8:00 AM   A decade ago, it was traditional versus digital. Today, the biggest disruption in advertising has been how global consulting giants like Deloitte and Accenture have moved in to the industry through acquisition and internal development. Deloitte alone has acquired a dozen creative agencies over the last few years, while Ad Age last year named Accenture Digital the largest and fastest-growing digital agency…

Stagwell Invests in New Creative Shop Founded by Former David & Goliath Execs

Advertising Age: March 27, 2017
The Stagwell Group has acquired a minority stake in new creative consultancy Wolfgang, founded by former David & Goliath executives Mike Geiger, Seema Miller and Colin Jeffrey. Wolfgang is part Stagwell Group's Marketing Incubator, which also includes digital advocacy shop Targeted Victory. While terms of the deal were not disclosed, Stagwell has an option to acquire a majority stake in Wolfgang in the future. Mark Penn, president and managing partner…