Press

CAA SPINS OFF MARKETING BUSINESS

The Hollywood Reporter: September 27, 2017
The Hollywood Reporter September 27, 2017 CAA Marketing's Jae Goodman will become CEO of the yet-to-be-named organization, which will be majority-owned by Stagwell with a minority stake held by the agency. Its work includes Chipotle’s “Back to the Start” and “The Scarecrow” animated shorts.

THE AWARD-WINNING DIVISION WILL BECOME A NEW COMPANY MAJORITY-OWNED BY THE PRIVATE EQUITY FUND

The Hollywood Reporter: September 27, 2017
The Hollywood Reporter Rebecca Sun September 27, 2017 CAA is spinning off its award-winning entertainment marketing division into a separate company owned by private equity fund Stagwell Media, The Hollywood Reporter has learned. CAA Marketing co-head and chief creative officer Jae Goodman will become CEO of the yet-to-be-named organization, which will be majority-owned by Stagwell with a minority stake held by CAA. CAA Marketing co-head David Messinger will remain at…

PRESS RELEASE: STAGWELL MEDIA LLC ACQUIRES MAJORITY STAKE IN CAA MARKETING TO FORM NEW MARKETING SERVICES ORGANIZATION

September 27, 2017
STAGWELL MEDIA LLC ACQUIRES MAJORITY STAKE IN CAA MARKETING TO FORM NEW MARKETING SERVICES ORGANIZATION The Award-Winning Marketing Group Joins Stagwell’s Portfolio of Brand Services Companies   NEW YORK, September 27, 2017 – The Stagwell Group (http://www.stagwellgroup.com/), which invests in marketing services companies, today announced its fund, Stagwell Media LLC, has acquired a majority stake in the entertainment marketing division of Creative Artists Agency (CAA), creating a separate company that…

STAGWELL GROUP ACQUIRES TV PILOT TESTING ASSETS FROM NIELSEN

deadline.com: July 14, 2017
The Stagwell Group, which acquired the National Research Group from Nielsen in 2015, has now purchased assets from Nielsen that deal with TV testing. Right now, NRG operates as an independent entity under the umbrella of the Stagwell family of companies and the plan is to team the film research arm and also offer TV research. To that end, Stagwell has grabbed certain assets from Nielsen related to TV pilot…

PRESS RELEASE: STAGWELL GROUP ACQUIRES CERTAIN TV PILOT TESTING ASSETS FROM NIELSEN; WILL TEAM WITH ENTERTAINMENT POLLSTER NATIONAL RESEARCH GROUP

The Stagwell Group: July 14, 2017
The Stagwell Group announced today its acquisition of certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.   “In the last seven years, the number of original scripted shows created has doubled. This acquisition puts us at the epicenter of data-driven consultation for original programming,” said Mark Penn, Managing Partner and President of The…