Press

NRG OWNER STAGWELL GROUP BUYS MAJORITY STAKE IN CAA MARKETING

Variety: September 27, 2017
Variety By Cynthia Littleton September 27, 2017 The Stagwell Group, the private investment firm that owns National Research Group, has acquired a majority stake in CAA Marketing, the branded content creation arm of the agency. The deal calls for CAA Marketing co-head Jae Goodman to serve as CEO of a newly created entity jointly owned by Stagwell and CAA. “Stagwell is pleased to welcome a new world-class creative group that…

CAA MARKETING

Ad Age: September 28, 2017
Ad Age: Your Thursday Wake-Up September 28, 2017 The Stagwell Group bought a majority stake in CAA Marketing, as Ad Age's Ann-Christine Diaz and Lindsay Stein report. And it won't be called CAA Marketing anymore.

CAA MARKETING ACQUIRED BY STAGWELL GROUP

Ad Age: September 27, 2017
Ad Age Ann-Christine Diaz and Lindsay Stein September 27, 2017 CAA Marketing will no longer be CAA Marketing. The Stagwell Group, through its Stagwell Media fund, has acquired a majority stake in the entertainment marketing division of the talent agency, which will become a new company. CAA will retain a minority stake in the company. CAA Marketing has been a creative force in the industry, most notably for its Cannes…

CAA SPINS OFF MARKETING ARM WITH STAGWELL MEDIA STAKE DEAL

Deadline: September 27, 2017
Deadline Patrick Hipes September 27, 2017 Stagwell Media has acquired a majority stake in CAA’s entertainment marketing division in a move that will create a separate company. The agency will retain a minority stake in the new entity, which will get a name soon. Jae Goodman, who served as co-head and chief creative officer of CAA Marketing, has been appointed CEO. It’s the latest big-money move for CAA, which yesterday…

CAA SPINS OFF MARKETING BUSINESS

The Hollywood Reporter: September 27, 2017
The Hollywood Reporter September 27, 2017 CAA Marketing's Jae Goodman will become CEO of the yet-to-be-named organization, which will be majority-owned by Stagwell with a minority stake held by the agency. Its work includes Chipotle’s “Back to the Start” and “The Scarecrow” animated shorts.