Press

THE DRUM: US-BAED INVESTMENT FIRM THE STAGWELL GROUP ACQUIRES UK AGENCY FORWARD3D

The Drum: December 7, 2017
US-based investment firm The Stagwell Group acquires UK agency Forward3D By Bennett Bennett December 7, 2017 DC-based Stagwell Group acquired London digital agency Forward#3D The Stagwell Group announced the acquisition of London-based digital marketing agency Forward3D. Stagwell Group, a digital marketing and investment firm founded by former Clinton adviser and strategist Mark Penn, has a mission to reinvent the traditional advertising agency holding company model by focusing on digital-first marketing…

WSJ: MARK PENN’S STAGWELL ACQUIRES DIGITAL MARKETING AGENCY FORWARD3D

Wall Street Journal: December 7, 2017
The deal is the latest effort from the digital marketing investment group in its bid to shake up Madison Avenue By Lara O’Reilly Dec. 7, 2017 Stagwell Group LLC, the digital marketing investment group founded by Mark Penn, a former Bill and Hillary Clinton adviser and ex-Microsoft strategist, has acquired independent digital marketing agency Forward3D Group. Forward3D Group specializes in “performance marketing,” where clients pay only when a specific result…

PRESS RELEASE: STAGWELL GROUP ACQUIRES FORWARD3D

The Stagwell Group: December 7, 2017
STAGWELL GROUP ACQUIRES LEADING GLOBAL PERFORMANCE MARKETING AGENCY FORWARD3D GROUP   WASHINGTON, December 7th, 2017. The Stagwell Group (http://www.stagwellgroup.com/) today announced its affiliate has acquired Forward3D Group (http://forward3d.com & http://locaria.com), a global performance marketing agency.   Forward3D Group is an award winning international performance marketing agency. The London based agency runs cutting edge digital marketing campaigns across search, content, display and social with industry-leading linguistics, data science and technology. Forward3D…

STAGWELL ACQUIRES CONTROL OF CAA MARKETING

MediaPost Agency Daily: September 28, 2017
Steve McClellan September 28, 2017 The Stagwell Group, founded by Mark Penn a few years back to invest in marketing services companies, has acquired a majority stake in the entertainment-marketing division of Creative Artists Agency (CAA). Terms were not disclosed. With the acquisition, that division becomes a new company to be named shortly, Stagwell indicated. As CAA Marketing, the unit built a roster of blue-chip clients, including Coca-Cola, GM, Chipotle…

CAA SPINS MARKETING ARM TO STAGWELL GROUP

The Holmes Report: September 28, 2017
Diana Marszalek September 28, 2017 Jae Goodman, CAA Marketing's co-head and chief creative officer, will lead the new Stagwell-CAA company as its CEO. NEW YORK — Stagwell Group, Mark Penn’s two-year-old marketing investment firm, has bought a majority stake in Creative Artist Agency’s entertainment marketing division, creating a new company jointly owned by the two firms. Jae Goodman, CAA Marketing's co-head and chief creative officer, will lead the new Stagwell-CAA…