Press

Mark Penn’s private equity group to buy PR firm SKDK

Politico: October 8, 2015
SKDKnickerbocker, the Washington PR firm with deep ties to Democrats, is being bought by Mark Penn's investment firm. Penn, a former pollster and political strategist, worked on Bill Clinton's 1996 campaign with Bill Knapp, a managing director at SKDK. Penn left Microsoft earlier this year to start a Stagwell Group, a private-equity firm focused on digital marketing with backing from Steve Ballmer, the former Microsoft CEO. SKDK, which also has…

Mark Penn’s Stagwell Group Will Acquire SKDKnickerbocker

New York Times: October 8, 2015
The private equity firm founded with a quarter-billion dollar check from the former Microsoft chief Steven A. Ballmer has made its first purchase. The firm, the Stagwell Group, which is being run by the former advertising executive Mark Penn, will acquire SKDKnickerbocker, the public relations group best known for its advertising and campaign work for prominent Democratic clients. It is the first step in what Mr. Penn said would be…

Mark Penn Announces Formation of The Stagwell Group LLC; will invest in advertising, research, data analytics, public relations and digital marketing services

WASHINGTON, PRNewswire, July 5, 2018  -- Today, Mark Penn announced the formation of The Stagwell Group LLC, a registered investment advisory company, which will invest in advertising, research, data analytics, public relations, and digital marketing services. The Stagwell Group has closed on $250 million in investment capital and may use leverage to make up to $750 million in acquisitions. "I believe in the ability to invest, grow and even shake…

Microsoft’s Mark Penn Forms New Digital Marketing Investment Group

Wall Street Journal
Mark Penn, a Microsoft senior executive who formerly worked at WPP, is leaving the technology firm to found a new company that will invest in digital marketing services. Mr. Penn’s new fund, Stagwell Group LLC, has raised $250 million in funding, including from former Microsoft Chief Executive Steve Ballmer, who is a core investor in the new company. Stagwell Group also has the capacity to use leverage to make up…

Mark Penn Wants to Build a New Kind of Holding Company

Ad Age
Mark Penn in September will leave Microsoft, where he has served as exec VP and strategy officer,to start a company that will invest in advertising, research, data analytics, public relations and digital marketing companies. Ex-Microsoft CEO, Steve Ballmer, is an investor in the company, called Stagwell Group, which will be based in offices at 1700 K Street, in Washington D.C. The company has already closed $250 million in investment capital,…