Press

Movie Tracking Specialist NRG Bought by Mark Penn’s Stagwell

Variety: November 16, 2015
Mark Penn’s Stagwell Group has agreed to acquire National Research Group from Nielsen for an undisclosed price. The firm, which has over 100 employees and offices in Los Angeles and London, provides Hollywood studios with tracking data in the weeks leading up to the release of their movies. Penn, managing partner and president of Stagwell Group, is a former political strategist and pollster. He was a key advisor to Bill Gates…

Nielsen’s NRG Acquired by Stagwell Group

Hollywood Reporter: November 16, 2015
NRG, which has been providing studios with market research for nearly four decades, was acquired by Nielsen, famous for its TV-ratings service, in 2002. Nielsen has sold its National Research Group movie-marketing tool to Stagwell Group for an undisclosed amount, the company said Monday. NRG, which has been providing studios with market research for nearly four decades, was acquired by Nielsen, famous for its TV-ratings service, in 2002. Stagwell, backed…

Why Hillary’s Former Operative Bought a Hollywood Box-Office Tracking Firm

Hollywood Reporter: November 16, 2015
"I've always felt there was a synergy between Hollywood and politics," says political analyst and former Microsoft chief strategy officer Mark Penn, whose investment firm The Stagwell Group acquired Nielsen's National Research Group on Nov. 16. The firm that studios rely on for box-office projections, marketing data and advice in choosing the most lucrative date to open a movie is about to expand beyond Hollywood and into politics. Nielsen revealed…

PRESS RELEASE: The Stagwell Group Announces Signing of Definitive Agreement to Acquire Leading Market Research Firm National Research Group (NRG)

The Stagwell Group: November 16, 2015
The Hollywood focused company will operate as an independent entity under the umbrella of the Stagwell family of companies. Washington, D.C. – Today the Stagwell Group announced its fund, Stagwell Media LLC, has signed a definitive agreement with Nielsen, to acquire National Research Group (NRG). The firm has over 100 employees and two offices located in Los Angeles, California and London, England serving Hollywood studios primarily through its global tracking…

Stagwell Group acquires SKDK

PR Week: October 8, 2015
Mark Penn's investment fund, backed by ex-Microsoft CEO Steve Ballmer, makes US public affairs firm its first purchase Investment firm the Stagwell Group, set up in June by PR and public affairs veteran Mark Penn, has acquired SKDKnickerbocker in its first purchase. Founded in 1968 by Bob Squier, SKDK has offices across the US in Washington DC, New York City, Los Angeles and Albany. The PR agency, specialising in public…