Press

Jon Penn Named NRG CEO

MR WEB: December 9, 2015
Just weeks after Nielsen's entertainment research subsidiary NRG was acquired by Mark Penn's investment company Stagwell, his nephew Jon Penn has been named as NRG's new Chief Executive. NRG has more than 100 employees across two offices located in Los Angeles and London. Mark, who is a renowned political pollster and co-founder of Penn Schoen Berland, set up Stagwell in June, with $250m in funding to invest in advertising, research,…

Jon Penn Named NRG CEO Following Stagwell Acquisition

Deadline.com: December 8, 2015
Just weeks after the research and strategy outfit was acquired by Mark Penn’s Stagwell Group from Nielsen, National Research Group (NRG) has named Jon Penn as its new CEO. Penn will replace Howard Ballon, the former NRG exec appointed Interim CEO after the company was sold to Stagwell: Ballon will remain with NRG as Executive Vice President once the transition is complete. Penn joins NRG following nearly two decades at…

Jon Penn Named CEO of National Research Group (NRG) – NRG Was Acquired Last Month by Stagwell Media

PR Newswire - Washington, D.C: December 8, 2015
National Research Group (NRG), a leader in global entertainment research and strategy, announced today that Jon Penn will serve as its new Chief Executive Officer. This news follows Stagwell Media’s acquisition of NRG on November 30 from Nielsen. NRG was Stagwell’s second acquisition in the marketing services industry this year, following strategic communications firm, SKDKnickerbocker LLC. Penn joins NRG after spending nearly two decades establishing and leading the Media and…

Penn’s Investment Company Buys Nielsen Ents Unit NRG

MR Web: November 17, 2015
In California, Nielsen has sold its entertainment research subsidiary NRG to Stagwell Group, the investment company formed recently by Mark Penn, co-founder of Penn Schoen Berland. Terms were not disclosed. NRG soldUpon closing of the transaction, former employee Howard Ballon will take up the role of Interim CEO of NRG (National Research Group), which has more than a hundred employees and offices in Los Angeles and London. NRG was founded…

The Stagwell Group Announces Signing of Definitive Agreement to Acquire Leading Market Research Firm National Research Group (NRG)

PR Newswire: November 16, 2015
The Hollywood focused company will operate as an independent entity under the umbrella of the Stagwell family of companies WASHINGTON, Nov. 16, 2015 /PRNewswire/ -- Today the Stagwell Group announced its fund, Stagwell Media LLC, has signed a definitive agreement with Nielsen, to acquire National Research Group (NRG). The firm has over 100 employees and two offices located in Los Angeles, California and London, England serving Hollywood studios primarily through…