Press

Mark Penn’s Stagwell Acquires Creative Agency Code and Theory

Wall Street Journal. CMO Today: January 5, 2015
Stagwell Group, the investment group started by former WPP and Microsoft executive Mark Penn, has acquired a majority stake in digital agency Code and Theory.New York-based Code and Theory has worked with clients such as Dr. Pepper, Maybelline New York, Burger King and Vogue. The company creates digital campaigns for brands and has helped media companies redesign their websites.Code and Theory’s specialty in creating large-scale web experiences “is something that’s…

Mark Penn’s Stagwell Group Buys Majority Stake in Code and Theory

AdvertisingAge: January 5, 2016
Stagwell Group, founded by former Microsoft executive Mark Penn, has acquired a majority stake in creative digital agency Code and Theory.The deal follows closely behind Stagwell's acquisition of National Research Group from Nielsen at the end of November and PR and political consulting firm SKDKnickerbocker in October.Code and Theory, co-founded in 2001 by Dan Gardner and Brandon Ralph, will continue operating independently within Stagwell. Its current management team will remain…

Mark Penn’s Stagwell Group Buys Majority of Code and Theory

MediaPost: January 5, 2016
The Stagwell Group, formed by Mark Penn last year, has acquired a majority stake in the New York City-based creative digital agency Code and Theory, which also has offices in Atlanta, London, San Francisco, and Manila, the Philippines.Terms of the transaction weren’t disclosed.The agency was founded in 2001 by Dan Gardner and Brandon Ralph who will continue to run the agency as a stand-alone entity within Stagwell (with minority ownership…

Stagwell Group Buys Code and Theory. Digital shop joins Mark Penn’s expanding portfolio

Ad Week: January 5, 2016
Addng to its agency portfolio, Stagwell Group today said it acquired a majority stake in Code and Theory, a digital creative shop based in New York.Stagwell is led by Mark Penn, a former executive with WPP Group and Microsoft, who has also served as a pollster and adviser to Bill and Hillary Clinton. Penn launched the investment company last year with a $250 million war chest and an eye toward…

PRESS RELEASE: STAGWELL MEDIA LLC ACQUIRES A MAJORITY STAKE IN CODE AND THEORY, A LEADING CREATIVE DIGITAL AGENCY

The Stagwell Group: January 5, 2016
Key Move in Creation of Stagwell’s Digital Portfolio January 5, 2016 - The Stagwell Group (http://www.stagwellgroup.com/) today announced its fund, Stagwell Media LLC, has acquired a majority stake in Code and Theory, a leading creative digital agency headquartered in New York City with offices in Atlanta, London, San Francisco, and Manila, the Philippines. The agency was founded in 2001 by Dan Gardner and Brandon Ralph and creates products, content and…