Press

Stagwell Group makes minority investment in Finn Partners

PR Week: September 21, 2016
The two organizations will also roll out a conflict shop called Wye Communications. September 21, 2016NEW YORK: Stagwell Group, the investment advisory firm founded by former Burson-Marsteller CEO Mark Penn last summer, has taken an investment in Finn Partners.There will be no management or operational changes at Finn Partners as a result of the deal, though Penn will join the agency’s board alongside founding managing partner and CEO Peter Finn, his…

Stagwell Media Acquires Majority Stake In PMX Agency, An Integrated Performance-Driven Marketing Firm

PR Newswire: August 2, 2016
 NEW YORK, Aug. 2, 2016 /PRNewswire/ -- The Stagwell Group (www.stagwellgroup.com) today announced its fund, Stagwell Media LLC, has acquired a majority stake in PMX Agency, a leading integrated performance-driven global marketing firm. PMX Agency is headquartered in New York City with eight offices and 300 employees.PMX Agency, formerly Paradysz + PM Digital, leads a consumer centric approach to performance. With a history steeped in direct response marketing, PMX Agency's core…

Mark Penn’s Stagwell Group Buys Majority Stake in PMX Agency

Advertising Age: August 2, 2016
Stagwell Group, founded by former Microsoft executive Mark Penn, has acquired a majority stake in global marketing shop PMX Agency, formerly Paradysz + PM Digital.PMX Agency is Stagwell's fourth acquisition since October 2015. The holding company's other agencies include National Research Group, political consulting firm SKDKnickerbocker and creative digital agency Code and Theory, which it bought in January."We continue to fill in the marketing wheel," said Mr. Penn. "We have…

PRESS RELEASE: STAGWELL MEDIA ACQUIRES MAJORITY STAKE IN PMX AGENCY, AN INTEGRATED PERFORMANCE-DRIVEN MARKETING FIRM

The Stagwell Group: August 2, 2016
 4TH Member of Innovative Digital Marketing Services Portfolio August 2, 2016 - The Stagwell Group (www.stagwellgroup.com) today announced its fund, Stagwell Media LLC, has acquired a majority stake in PMX Agency, a leading integrated performance-driven global marketing firm.   PMX Agency is headquartered in New York City with eight offices and 300 employees. PMX Agency, formerly Paradysz + PM Digital, leads a consumer centric approach to performance. With a history steeped in direct…

How Hillary Clinton’s former political adviser plans to take over the ad industry

Business Insider: May 13, 2016
Mark Penn, former chief strategy officer at Microsoft and political adviser to both Clintons, has plans to disrupt the ad world.Penn told The Wall Street Journal that he wants to create a more digitally-focused advertising group, made up of companies which do not overlap in function — using his private equity fund Stagwell Group LLC, which raised $250 million in funding last July,Stagwell Group has already acquired the agency Code and Theory, PR…