Press

STAGWELL ACQUIRES CONTROL OF CAA MARKETING

MediaPost Agency Daily: September 28, 2017
Steve McClellan September 28, 2017 The Stagwell Group, founded by Mark Penn a few years back to invest in marketing services companies, has acquired a majority stake in the entertainment-marketing division of Creative Artists Agency (CAA). Terms were not disclosed. With the acquisition, that division becomes a new company to be named shortly, Stagwell indicated. As CAA Marketing, the unit built a roster of blue-chip clients, including Coca-Cola, GM, Chipotle…

CAA SPINS MARKETING ARM TO STAGWELL GROUP

The Holmes Report: September 28, 2017
Diana Marszalek September 28, 2017 Jae Goodman, CAA Marketing's co-head and chief creative officer, will lead the new Stagwell-CAA company as its CEO. NEW YORK — Stagwell Group, Mark Penn’s two-year-old marketing investment firm, has bought a majority stake in Creative Artist Agency’s entertainment marketing division, creating a new company jointly owned by the two firms. Jae Goodman, CAA Marketing's co-head and chief creative officer, will lead the new Stagwell-CAA…

NRG OWNER STAGWELL GROUP BUYS MAJORITY STAKE IN CAA MARKETING

Variety: September 27, 2017
Variety By Cynthia Littleton September 27, 2017 The Stagwell Group, the private investment firm that owns National Research Group, has acquired a majority stake in CAA Marketing, the branded content creation arm of the agency. The deal calls for CAA Marketing co-head Jae Goodman to serve as CEO of a newly created entity jointly owned by Stagwell and CAA. “Stagwell is pleased to welcome a new world-class creative group that…

CAA MARKETING

Ad Age: September 28, 2017
Ad Age: Your Thursday Wake-Up September 28, 2017 The Stagwell Group bought a majority stake in CAA Marketing, as Ad Age's Ann-Christine Diaz and Lindsay Stein report. And it won't be called CAA Marketing anymore.

CAA MARKETING ACQUIRED BY STAGWELL GROUP

Ad Age: September 27, 2017
Ad Age Ann-Christine Diaz and Lindsay Stein September 27, 2017 CAA Marketing will no longer be CAA Marketing. The Stagwell Group, through its Stagwell Media fund, has acquired a majority stake in the entertainment marketing division of the talent agency, which will become a new company. CAA will retain a minority stake in the company. CAA Marketing has been a creative force in the industry, most notably for its Cannes…