Press

STAGWELL GROUP ACQUIRES TV PILOT TESTING ASSETS FROM NIELSEN

deadline.com: July 14, 2017
The Stagwell Group, which acquired the National Research Group from Nielsen in 2015, has now purchased assets from Nielsen that deal with TV testing. Right now, NRG operates as an independent entity under the umbrella of the Stagwell family of companies and the plan is to team the film research arm and also offer TV research. To that end, Stagwell has grabbed certain assets from Nielsen related to TV pilot…

PRESS RELEASE: STAGWELL GROUP ACQUIRES CERTAIN TV PILOT TESTING ASSETS FROM NIELSEN; WILL TEAM WITH ENTERTAINMENT POLLSTER NATIONAL RESEARCH GROUP

The Stagwell Group: July 14, 2017
The Stagwell Group announced today its acquisition of certain assets from Nielsen related to television pilot products and services, including pilot testing services and the promotional testing and consumer tracking of those pilots.   “In the last seven years, the number of original scripted shows created has doubled. This acquisition puts us at the epicenter of data-driven consultation for original programming,” said Mark Penn, Managing Partner and President of The…

STAGWELL BUYS NIELSEN MOBILE ASSETS, CREATES HARRISX

mrweb: June 15, 2017
US investment advisory company The Stagwell Group has acquired Nielsen's Mobile Insights Survey and Total Communications Survey, which will relaunch under the name HarrisX. Terms of the deal were not disclosed. Stagwell was formed in 2015 by Penn Schoen Berland co-founder Mark Penn. Soon after launch, the firm acquired Nielsen's entertainment research subsidiary NRG; and in January, it bought the Harris brand and Harris Poll from Nielsen. As part of the latest deal, HarrisX will…

PRESS RELEASE: STAGWELL MEDIA LLC ACQUIRES SELECT MOBILE RESEARCH ASSETS FROM NIELSEN, LAUNCHES HARRISX

June 14, 2017
STAGWELL MEDIA LLC ACQUIRES SELECT MOBILE RESEARCH ASSETS FROM NIELSEN, LAUNCHES HARRISX HarrisX to provide leading insights into key telecom markets and mobile device usage Mark Penn to act as Chairman and Dritan Nesho named CEO of HarrisX June 14, 2017 - The Stagwell Group (http://www.stagwellgroup.com/) today announced its fund, Stagwell Media LLC, has acquired certain mobile research assets from Nielsen, specifically the Mobile Insights Survey and the Total Communication…

PRESS RELEASE: HARRIS ANNOUNCES NEW EXECUTIVE LEADERSHIP TEAM

The Stagwell Group: May 15, 2017
HARRIS ANNOUNCES NEW EXECUTIVE LEADERSHIP TEAM John Gerzema and Will Johnson will become co-CEOs Mark Penn named Chairman   May 15th, 2017 – Harris Insights & Analytics, a leading public opinion, corporate, brand and reputation strategy firm, today appointed a new executive management team. John Gerzema and Will Johnson will become co-Chief Executive Officers.  Mark Penn, Managing Partner of The Stagwell Group, will become Chairman. Jonathan Gardner will serve as…